A/O helped local remodelers, Vision Remodeling build their image and their position from the ground up. The position is built around the image homeowners can already see in their mind long before they hire a remodeling firm. A/O created messaging that taps into the consumer’s emotional and personal desires for their home and frames Vision as the organization that can deliver the dream. A/O developed print, TV, direct mail and web versioning of the brand.